I suppose it all makes sense. The thing that I guess I don’t understand is how Orvis is the #1 fly tying material brand. I would have guessed a company like Hareline at the top spot but that shows what I know I guess.
As far as the rest of the results go I can say I fall in line with the majority. I’ve never had waders that didn’t leak so I never see the need for buying a new pair, my pack is just starting to look worn in which is a look I like to go for, and who doesn’t need to buy flies from time to time?
Midcurrent published the results of this Southwick Associates survey. You can find the original article here.